Company history

Collaboration

In 2001, 'Effective Registration,' our inaugural custom registration solution, was conceived and introduced by our founder, Mark Strongman. Positive outcomes with initial clients demonstrated the product's viability, prompting the realization that a larger team was essential.

The addition of John Krasnay as Chief Technology Officer marked a pivotal moment. With a wealth of expertise in software architecture, he spearheaded the development of numerous innovative features and components.

Fast forward to 2020, when Erbium, our most potent and user-friendly registration platform, was unveiled to a select group of clients. Drawing on over two decades of experience, collaboration, and insights gleaned from hundreds of clients and thousands of events, Erbium has become a testament to our evolution.

Our clientele spans from individual event planners to multinational Fortune 50 companies, many of whom have been loyal partners since our early beginnings.